We are shipping orders, however, due to COVID-19 you may experience delivery delays. Click for more information.

Affirm: Normalizing Shampoo (Step 4) 32oz

Affirm: Normalizing Shampoo (Step 4) 32oz

Item# newitem53027942
Regular price:
Sale price:
- Features

Affirm Normalizing Shampoo (STEP 4) was developed to assure complete hair neutralization. Acid balanced at pH 6.0 in a detangling, concentrated shampoo formula. Unique color indicator in shampoo lathers pink if hair is not completely neutralized. Reduces surface porosity and eliminates static electricity. Available in Gallon and 32 fl. oz. (pictured) sizes.


Produces rich lather to effectively cleanse and eliminate all residual relaxer traces.

Color indicator turns lather from pink to white when normalization is complete.

Insures that just-relaxed hair has returned to the normal pH range.

Contains natural botanical extracts and humectants to moisturize hair.

Repairs damaged areas along the hairshaft.

Helps re-align and close cuticles.

Leaves hair tangle-free and manageable.

Economical to use.

Scroll to top